Lead credits allow you to source qualified contacts for your cold email campaigns. This guide explains how credits work and how to manage them to keep your outreach running smoothly.
What Are Lead Credits?
Lead credits are units that enable you to source new contacts for your cold email campaigns. Each time you request leads that match your target criteria, credits are deducted from your account balance.
With lead credits, you can:
Source contacts based on your ideal customer profile
Filter by job titles, company size, industry, and other criteria
Automatically add qualified leads to your campaigns
Scale your outreach without manual prospecting
How to Check Your Credit Balance
You can view your current credit balance at any time:
Navigate to Settings > Cold Email Agent
Look for your credit balance display
You'll see how many credits you have remaining
Your balance updates automatically after purchases and when you source new leads.
How to Purchase Credits
To add credits to your account:
Go to Settings > Cold Email Agent
Find the option to purchase additional credits or upgrade your plan
Select the credit package that fits your needs
Complete the purchase
Once your purchase processes, your credit balance will update automatically.
Choose a credit package based on your monthly outreach volume. If you're running multiple campaigns simultaneously, consider a larger package to avoid running out mid-campaign.
How Credits Are Used
Credits are consumed when you request leads for your campaigns:
Set up your campaign targeting criteria (job titles, company size, location, etc.)
Request leads that match your profile
The system checks your credit balance
If you have sufficient credits, leads are sourced and added to your campaign
Credits are deducted based on the number of leads delivered
Managing Your Lead Sourcing
Keep track of your lead sourcing activity to maximize your credits:
Monitor your balance: Check your credit balance regularly in Settings > Cold Email Agent
Review lead quality: Ensure your targeting criteria are delivering the right contacts
Adjust campaign settings: Refine filters if leads don't match your ideal customer profile
Track campaign performance: Review which lead sources convert best to optimize future requests
Common Questions and Troubleshooting
How Many Credits Do I Need?
The number of credits you need depends on your outreach goals:
Consider how many new contacts you want to reach each month
Factor in multiple campaigns if you're targeting different segments
Build in a buffer for testing different targeting criteria
Start with a smaller credit package and scale up as you learn which targeting criteria deliver the best results for your business.
What Happens When I Run Out of Credits?
When your credit balance reaches zero:
Your campaigns will stop sourcing new leads
Existing leads in your campaigns will continue to receive emails
You can purchase more credits anytime to resume lead sourcing
No leads or campaign progress will be lost
Delays in Receiving Leads
Lead sourcing typically completes within minutes, but timing varies based on:
The specificity of your targeting criteria
The number of leads requested
Current system capacity
If your leads haven't arrived within the expected timeframe, check your campaign status or contact support for assistance.
Best Practices
Get the most value from your lead credits:
Define clear targeting: Specific criteria (like "Marketing Directors at SaaS companies with 50-200 employees") deliver better quality leads than broad filters
Test in small batches: Request a smaller number of leads first to verify quality before committing more credits
Monitor and refine: Track which lead sources perform best and adjust your criteria accordingly
Plan ahead: Purchase credits before you run out to avoid campaign interruptions
Quality beats quantity. It's better to spend credits on 100 highly-targeted leads than 1,000 contacts who don't match your ideal customer profile.