The Sales Call Analyzer is an AI-powered tool that helps you record, transcribe, and analyze sales calls to improve your team's performance. Whether you're conducting live calls or reviewing past conversations, this tool provides actionable insights and coaching feedback to strengthen your sales approach.
What It Does
Sales Call Analyzer transforms your sales conversations into structured insights. It analyzes call recordings or transcripts using customizable frameworks like Discovery, Sales, Podcast, and Follow-up calls. The tool provides:
AI-powered analysis with sentiment tracking and key moment identification
Stage-specific scores based on your chosen framework
Actionable feedback highlighting strengths and areas for improvement
Performance trends showing whether your team is improving, stable, or declining over time
Export capabilities to generate Markdown reports or pre-filled Growth Plans
The tool works with both audio and video files (MP3, WAV, M4A, MP4, WebM) up to 500MB, and accepts transcripts with at least 600 words for best results.
Why Use Sales Call Analyzer
This tool streamlines your post-call workflow and accelerates team development:
Save time on manual reviews – No need to write detailed notes after each call; the AI generates structured analysis automatically
Get objective coaching insights – Receive specific feedback like "Strong rapport building but needs clearer closing strategies"
Track progress over time – Monitor how individual reps and your entire team improve across multiple calls
Customize for your process – Adjust analysis frameworks and transcription settings to match your sales methodology
Integrate with growth planning – Export insights directly to your Growth Plan Creator for action planning
Teams using Sales Call Analyzer can identify coaching opportunities immediately after calls, turning every conversation into a learning experience.
How to Use It
Accessing the Tool
Find Sales Call Analyzer in your sidebar (look for the phone icon). Click it to open the Sales Calls dashboard, where you'll see all your analyzed calls displayed as progress cards and in a sortable table showing call type, status, date, duration, and progress.
Analyzing a Live Call (Coming Soon!)
To analyze a call happening in real-time:
Click the New Call button (+ icon) in the Sales Calls dashboard
Select Connect to live call
Enter your Zoom meeting URL (zoom.us links only)
Choose your Call Type from the dropdown (Discovery, Sales, Podcast, etc.)
Click Connect
You'll see a success confirmation, then access the call details page showing the live transcript, real-time stage scores, and insights as they develop. Click End Call when finished to finalize the analysis.
Live call analysis currently supports Zoom meetings. Make sure your organization has the real-time analysis feature enabled.
Uploading a Past Recording or Transcript
To analyze a call that already happened:
Click New Call and select Review existing recording
Step 1: Enter prospect and company details
Step 2: Upload your audio/video file or paste a transcript, add any additional notes
Click Submit for analysis
The tool will process your submission and generate insights. You'll be able to view the full transcript, AI-generated feedback, stage scores, and export options from the call details page.
Managing Your Calls
From the main dashboard, you can:
View details of any call to see the full transcript and insights
Delete calls you no longer need
Filter, search, and sort your call history
Access Settings to edit analysis frameworks or change transcription language
Uploaded files must be under 500MB. For transcripts, aim for at least 600 words to ensure meaningful analysis.
Common Use Cases
Sales Call Analyzer adapts to various scenarios:
Discovery calls – Evaluate how well you're uncovering customer pain points and needs
Sales presentations – Identify which messaging resonates and where objections arise
Follow-up conversations – Track relationship development and commitment progression
Team coaching sessions – Review recorded calls with reps using AI insights as coaching guides
Performance tracking – Monitor individual and team trends to spot training opportunities
Next Steps
Ready to start analyzing your sales calls? Head to your dashboard and click the Sales Call Analyzer icon to create your first analysis. For detailed guidance on turning insights into action, check out the Growth Plan Creator Guide.